What is digital marketing?

 As we know that this era is of Digital. In such a situation, if you do not know what digital marketing is, then perhaps you may be a little behind others. I am saying this because we have to keep pace with our changing era, otherwise we will be left behind.

And this thing also applies in business. Gone are the days when people used to go door to door and tell about their things, this type of strategy is not only difficult but impossible to follow today, because it wastes a lot of time and reaches so many people in such a short time. It is almost impossible to reach.

In such a situation, Digital Marketing is a very good way to mark its products, so that companies can reach their targeted customers in a very short time, if we talk about the last few years, then we will find that the nature of advertisements has changed a lot. Bit gone. Earlier, people used to run their advertisements in such a place where most of the people could see, such as TV advertisements, radio and many other methods were implemented.

But this thing should not work now because in today's era, if you will get the maximum crowd, then that place is Social Media or Internet. In such a situation, if you have to reach your advertisement to millions of people at once, then you will have to leave the old traditional marketing and turn towards digital marketing.

That's why today I thought why not give detailed information about Digital Marketing to you people so that you also get to know about this new concept Digital Marketing, then what is the delay, let's start and know that After all, what is digital marketing and how does it work?

What is Digital Marketing - What is Digital Marketing

Digital Marketing is a combination of two words Digital and Marketing. Here Digital is related to Internet and Marketing is related to advertisement. What I mean to say is that this is a way in which companies do marketing of their products through electronic media, which is quite different from the traditional way.

Here Digital Marketers have to experiment in selling the product of a company by preparing different marketing campaigns. They have to analyze these marketing campaigns that how people like things more and who do not.

They also have to see that people see some type of things more, what attracts their attention more towards them, and seeing which things they buy things.

To do these digital campaigns, they use other digital mediums like mobile messages, mobile apps, podcasts, electronic billboards, radio channels.

So I mean to say that this Digital Marketing is like a big umbrella within which all our online efforts are included. Google Search, Social Media, email and other websites are mainly used in this Digital Business, to connect with more and more people.

It is a matter of reality that nowadays people spend most of their time online as compared to earlier times. That's why the current business model has also changed to a great extent, so now people are not using offline marketing much, but now online marketing is proving to be more effective.

Because now the true meaning of marketing is that connecting with the right audience in the right place and at the right time is its right meaning. That's why you have to think where you can meet these people so that you can grow your business. and the answer is

Why Digital Marketing is so important?

Now it comes to the point that why this Digital Marketing is so important. So I want to tell you that today's digital media is so open that today everyone has many sources of information, they can get any information at any time and in any place.

Now those days are no more when they used to depend on text messages and they could see the same things about which marketers used to inform them, as this digital media is increasing day by day and more and more entertainment news, shopping and Social interactions are happening. Nowadays, Consumers are not only listening to the company's words, but they themselves are also identifying good and bad and collecting information from others as well.

Nowadays, they want to trust a brand in which they can trust, understand their needs of companies and show them things according to their needs, which they can buy later. He is not interested in unnecessary show business. They need such brands which they can trust, and which live up to their expectations.

What are the main Assets and Tactics of Digital Marketing?

Here we are going to discuss some such assets and tactics of Digital Marketing.

Will learn about whom you probably also know.

Digital Marketing & Assets

your website

your blog posts

Infographics

Ebooks at whitepapers

Interactive tools

Social media channels (Facebook, LinkedIn, Twitter, | Instagram, etc.)

Earned online coverage (PR, social media, और reviews)

Online brochures aft lookbooks

|Branding assets (logos, fonts, etc.)

types of digital marketing

We can do digital marketing through different websites on the internet itself. We are going to tell you about some of its types-

Search Engine Optimization (SEO)

This is a process with the help of which the website is optimized so that it has a better and better rank so that good Organic Traffic comes automatically on the website. Along with this, show it first in the Search Result as well.

Social Media Marketing

In this marketing, your brand and your contents are promoted in Social Media Channel so that the brand

awareness, drive traffic, and leads of big own business.

Email Marketing

Companies use email marketing to interact with their audience. Email is used to promote content, discounts and events.

Video Marketing

Social media is such a medium in which producers have to deliver their products directly to the people. People can also express their reaction on this. This is the medium where there is a crowd of many people or you can say that a large number of users / viewers live on YouTube. This is an accessible and popular medium to show your product in front of people by making videos.

Affiliate Marketing

This is a performance-based advertising in which you get commission if you have sold someone else's products.

And then promoting the services in your website.

Pay-Per-Click (PPC)

This is such a method to drive traffic towards your website, in which you have to pay money to your publisher if your ads are clicked, then a very popular PPC is Google AdWords.

Content Marketing

Creation and promotion of Content Assets so that brand awareness, traffic growth, lead generation can be done in the right way...

Inbound Marketing

Inbound marketing means a 'full-funnel approach' in which using online content to attract them to convert to close and finally,

This is done to delight our customers.

Native Advertising

Native advertising is called those advertisements which are mainly content led and which are featured in other platforms with any non-paid content. Buzzfeed's sponsored posts are a good example of this type of advertise.

Marketing Automation

Marketing automation is called that in which software or any other tools are used for Marketing Promotion. Due to which some repetitive tasks such as emails, social media, and other website actions are automated.

Online PR

Online PR is a method using which Online Coverage is secured from digital publications, blogs, and other content-based websites, they are similar to traditional PR but in this online space.

career in digital marketing

Digital marketing works in any business and in any industry. Whatever your company is selling, with the help of digital marketing, you can understand your consumer, understand their needs and finally create online content according to their needs.

1. For B2B

If your company is B2B, then in your digital marketing

The main work will be related to online lead generation only, in which finally

1. For B2B

If your company is B2B, then the main work in your digital marketing will be about online lead generation, in which finally you will have to talk with a salesperson. That is why here your marketing strategy should be such that it generates maximum quality leads for your salesperson through your website and supporting digital channels.

2. For B2C

If your company is B2C, then the main task in your digital marketing will be to bring more and more people to your website and make them your customers without the need of any salesperson. For this reason, you do not need to focus much on Lead generation, rather you should focus more on the journey of any buyer, so that he can easily migrate here and there in your website and finally make his purchase.

Benefits of digital marketing

Compared to any other offline marketing methods, digital marketing marketers can get real time accurate results.

If you have ever advertised in any newspaper, then you must know that how difficult it is to say that how many people have actually seen your advertisement. It is not even possible to know this.

Whereas in digital markertng, this work can be done very easily and properly. Here I will try to explain to you by giving some such examples.

Website Traffic

With the help of Digital Marketing, it is very easy to know correctly that how many people have seen your given ads, in this work we can use any digital analytics software. From this you can also know from which source the maximum traffic comes to your website and you can work accordingly.

Content Performance of Lead Generation

Here you can think that if you have made a product [broucher and sent it to people's letter boxes, then here you will face the same problem once more that you will not know that how many people have opened this product broucher of yours. Some have seen and some have not.

Here if you had a Broucher in a website, then you can easily see how many people opened and read your Broucher. Here you can know about all these things in a better way.

Attribution Modeling

This is a great and effective way in which you have to use the right tools and technology so that you can trace all the actions of your customers.

We call it attribute modeling because it allows us to know what is the current trend, how people are researching a product. From this you can know in which area you need to work harder and why, this will increase your sales to a great extent.

What type of content is right to make

Will it be?

The type of content you will create depends on the needs of your audience as to what they need at different stages. You have to understand the goals and challenges of your audience, how they are related to your business.

Your goal should be that in basic level your online content should help them to overcome their Challenges.

Here I want to tell you about some important things so that you can know about the mentality of a buyer. Here I will tell you about some stages about which it is very important for you to know.

Awareness Stage

Blog posts are very important to increase your organic traffic. If it is paired with Strong SEO and Keyword strategy, then it can prove to be very helpful for you.

• Infographics.

These are very shareable, which means that you have more chance in social media that people will like this type of content.

• Short videos

It helps a lot in reaching as many people as possible.

Share more Again, these are very shareable content, which if given space in platforms like Youtube, then it will help your brand.

Consideration Stage

• Ebooks

This is a very good way to get lead generation. Because it is much more comprehensive than a blog post or infographic, meaning any visitor to it

Can give you his contact information in exchange.

Research reports

These are very high value content pieces which are very useful for lead generation. Research reports and new data are very important for your industry because they are often selected by the media and press.

Webinars

These are very detailed interactive form for any video content, webinars are very effective consideration stage content format because it is very comprehensive content as compared to any blog post or short video.

Decision Stage

• Case studies

If a detailed case study of your website is made then it is an effective form of content for your buyer. Because this has a positive influence in their decision.

• Testimonials

If case studies do not fit your business properly then short testimonials are a better alternative for your website. With this, people will get to know about your website and its products in a comprehensive way.